MOCHI - MOCHIĀ DiseƱo Sonoro |Ā Sonic Branding
MARCA
MOCHI MOCHI - ICE CREAM es una heladerĆa colombiana que surge del emprendimiento de dos hermanas, SofĆa y MarĆa Mallarino quienes posterior a un viaje a JapĆ³n y conocer un tĆpico postre llamado "Mochi", deciden fusionar la cultura japonesa y colombiana para crear su propia interpretaciĆ³n del helado.
āEl mochi es un dulce tradicional japonĆ©s hecho de arroz con un relleno de helado, con la apariencia de un pastel pequeƱoā
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BRAND
MOCHI MOCHI - ICE CREAM is a Colombian ice cream parlor that arises from the entrepreneurship of two sisters, SofĆa and MarĆa Mallarino, who after a trip to Japan and discovering a typical dessert called "Mochi", decide to merge Japanese and Colombian culture to create their own interpretation of ice cream.
"Mochi is a traditional Japanese sweet made from rice with an ice cream filling, with the appearance of a small cake"
PROPUESTA SONORA
A partir de conocer y estudiar la marca se decide que su enfoque es el de brindar a sus clientes un postre ādelicioso para el alma, dispuesto a dar felicidad y satisfacciĆ³n en cada mordiscoā y que sus principales aspectos a resaltar son su innovador uso del color y patrones en sus diseƱos, y las sensaciones y texturas que se presentan en el postre. Por esta razĆ³n se decide evaluar los empaques en los que son enviados los Mochis para descubrir los sonidos de la experiencia de abrirlos.
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SOUND PROPOSAL
From knowing and studying the brand, it was decided that its focus is to provide its customers with a dessert "delicious for the soul, ready to give happiness and satisfaction in every bite" and that its main aspects to highlight are its innovative use of color and patterns in their designs and, the sensations and textures that appear in the dessert. For this reason it was decided to evaluate the packages in which the Mochis are sent to discover the sounds of the experience of opening them.āāāāāāā
ESTRUCTURA DEL SONIDO
El producto final se compone de sonidos Ćŗnicamente realizados con los empaques de la marca tanto abrirlos como golpearlos, ademĆ”s se le suma una voz femenina que resalta la dulzura del producto.
Las notas de percusiĆ³n iniciales hacen alusiĆ³n a la estructura de dos partes de los Mochi como postre, lo anterior tambiĆ©n se ve reflejado en la propuesta para un logo animado de la marca.
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SOUND STRUCTURE
The final product is made up of sounds only made with the brand's packaging, both opening and hitting them, as well as a feminine voice that highlights the sweetness of the product.
The initial percussion notes hint at the two-part structure of the Mochi dessert. This is also reflected in the proposal for an animated logo of the brand.
Marca | Brand: MOCHI MOCHI - ICE CREAMĀ https://mochimochiicecream.com/
Branding:Ā LaValentina DesignĀ http://www.lavalentinadesign.com/mochi-mochi-1
